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Bethel was founded in 2013, our company primarily offers wholesales and OEM service. Just like many other businesses, covid pandemic has caused one of the biggest challenge to our company. The loss of consumers during lockdown period has led our company to a damaging bottleneck. We therefore decided to take this as an opportunity and redirect our company focus. From our original B2B business model, we took a considerable time and effort to put our first step into the design world, creating our own designed products. We are now also a B2C company offering retail products.
Bethel believes that each of us is unique and shine in our own way. We wanted our products to truly represent our company values, “Be the light you want to see; Be the love you want to feel”